Q.1
What is your gender
Male
Female
Q.2
What is your age?
14 and under
15-17
18-21
22-27
28-35
36-45
46+
Q.3
What are your hobbies and interests?
Q.4
Have you ever gone to see a film after reading about it in a film magazine?
Yes
No
Q.5
How often do you read film magazines?
Never
Everyday
Once a week
A few times a week
Once a month
Twice a month
Once every 6 months
Once a year
Q.6
What should catch your eye first when looking at the front cover of a film magazine?
The main image
The colour scheme
The layout
The main headline
The name of the magazine
Other:
Q.7
What colours would appeal to you on a film magazine?
Q.8
What font style do you find most appealing in a film magazine
Sans serif
Serif
A mixture of both
Q.9
What colours would you expect to find on a thriller magazine?
Blacks
Reds
Whites
Blues
Pinks
Greys
Yellows
Other:
Q.10
What would make you want to go see a film you saw in a film magazine?
Q.11
Please look at the three film posters below.
Q.12
Which film poster do you think is most appealing overall?
Bourne Legacy
The Hunger Games
Inception
Please help us understand why you selected this answer
Q.13
Which film poster has the most engaging image?
Bourne Legacy
The Hunger Games
Inception
Please help us understand why you selected this answer
Q.14
In terms of the typography, do you like the black, red and white writing?
I like the black, red and white
No I don't
If no please say what you do differently in terms of the colour scheme.
Q.15
What catches your attention first from the film magazines?
Q.16
Which film poster has the best layout?
Bourne Legacy
The Hunger Games
Inception
Other:
Please help us understand why you selected this answer
Q.17
Which film poster has the most engaging tag lines (text)
Bourne Legacy
The Hunger Games
Inception
Please help us understand why you selected this answer
Next will be the questions about film posters.
Q.18
Have you ever gone to see a film after seeing a film poster?
Yes
No
Q.19
What should catch your eye first when looking at a film poster?
The main image
The name of the film
The main headline
The actors in the film
The layout
Q.20
What font style do you find most appealing in a film poster?
Sans serif
Serif
A mixture of both
Q.21
What colours would you expect to find on a thriller magazine?
Blacks
Reds
Whites
Blues
Yellows
Pinks
Greys
Other:
Q.22
What would make you want to go see a film you saw on a film poster?
Q.23
Here are three film posters
Q.24
Which film poster do you think is most appealing overall?
Split
The Gift
Inception
Please help us understand why you selected this answer
Q.25
Which film poster has the most engaging image?
Split
The Gift
Inception
Please help us understand why you selected this answer
Q.26
Which film poster has the most appealing typography?
Split
The Gift
Inception
Please help us understand why you selected this answer
Q.27
What catches your attention first from the film posters?
Q.28
Which film post has the best layout?
Split
The Gift
Inception
Please help us understand why you selected this answer
Q.29
Which film poster has the most engaging text?
Split
The Gift
Inception
Please help us understand why you selected this answer